The Association – Never My Love

About the song

The Association‘s “Never My Love” is a timeless ballad that remains a cherished part of the pop music landscape. Released in 1967, this song captures the essence of 1960s soft rock with its heartfelt lyrics and harmonious melodies, making it one of The Association‘s most enduring hits.

Written by Don Addrisi and Richard Addrisi, “Never My Love” explores themes of love and reassurance. The song’s lyrics convey a deep, enduring commitment, with the singer promising that no matter what happens, their love will remain constant. The repeated affirmation that the love is “never” in doubt underscores the song’s central message of unwavering devotion and emotional security.

Musically, “Never My Love” is characterized by its smooth, melodic sound and sophisticated arrangement. The track features lush vocal harmonies that are a hallmark of The Association‘s style. The arrangement includes a subtle string section and guitar accompaniment that complements the soothing vocals, creating a warm and intimate atmosphere. The song’s production highlights the band’s ability to blend pop sensibilities with a touch of orchestral elegance.

Upon its release, “Never My Love” achieved notable success, reaching number 2 on the Billboard Hot 100 and becoming one of the most popular songs of the year. It also performed well on the Adult Contemporary charts, further solidifying The Association’s position as a leading pop group of the era. The song’s commercial success was matched by its critical acclaim, with many praising its emotional depth and musical sophistication.

The song has continued to resonate with audiences over the decades. Its classic sound and heartfelt message have led to numerous covers by various artists, and it remains a popular choice for inclusion in compilations and retrospectives of 1960s pop music. “Never My Love” also enjoys a place in popular culture, often featured in films, television shows, and commercials, which attests to its lasting appeal.

In summary, The Association‘s “Never My Love” stands as a shining example of 1960s pop music, marked by its elegant composition and poignant lyrics. The song’s enduring popularity reflects its ability to capture universal themes of love and commitment, making it a cherished piece of music history that continues to touch the hearts of listeners around the world.

Video

Lyrics

“Never My Love”